RepostitHow to Cross-Post Between Facebook and Instagram (and Fix It When It Stops Working)
· 3 min read
Instagram and Facebook are both owned by Meta, so you can cross-post between them without any extra app: link the accounts once and every new post, Story or Reel can go to both. This guide shows how to set it up in each direction, why it sometimes stops working, and what to do when you also want TikTok and YouTube in the mix.
How to cross-post from Instagram to Facebook
- In Instagram, open your profile, tap the menu and go to Accounts Center.
- Make sure your Facebook account or Page is listed. If not, add it under Accounts.
- Open Sharing across profiles (or “Connected experiences”), choose your Instagram account and the Facebook profile or Page to share to.
- Turn on automatic sharing for each content type you want: posts, Stories and Reels each have their own switch.
You can also do it per post: when you share a new post or Reel, turn on Share to Facebook on the last screen before you publish.
How to cross-post from Facebook to Instagram
- Link the Facebook Page and the Instagram professional account in Accounts Center or in the Page’s linked accounts settings.
- When you create a post or Reel on the Facebook Page, turn on the option to also share it to Instagram.
- For planned posts, use Meta Business Suite: write one post, tick both Facebook and Instagram, then publish or schedule.
Instagram not cross-posting to Facebook? Check these 5 things
| Symptom | Likely cause | Fix |
|---|---|---|
| It worked for months, then stopped | The sharing switch was turned off, which many users reported after Meta’s 2026 account changes | Re-open Accounts Center and turn posts, Stories and Reels sharing back on |
| Posts share but Reels don’t | Reels have their own switch | Turn on Reels sharing separately |
| Nothing reaches one Facebook Page | Your role on the Page changed or the Page was unlinked | Check you still have content access to the Page and relink it |
| A Reel arrives as a still image | A widely reported cross-posting glitch, or a video Facebook won’t accept | Use a 9:16 MP4 (H.264, AAC) and post the Reel to Facebook directly or through Business Suite |
| A tool’s cross-posts fail | Its Meta connection expired or lost a permission | Reconnect the accounts in the tool and grant all requested permissions |
Is cross-posting between Facebook and Instagram a good idea?
For most small businesses and creators, yes: it keeps your Facebook Page active for no extra work. Two things to keep in mind:
- Audiences differ. A caption written for Instagram can read oddly on Facebook. For posts that matter, edit the Facebook version.
- Reels may not land in Facebook’s Reels tab. Creators report that natively shared Reels often appear as feed videos. Publishing to Facebook as its own destination (Business Suite or a tool) is more reliable. More in does cross-posting hurt reach?
Cross-posting beyond Meta: TikTok, YouTube Shorts and more
Meta’s sharing only covers Facebook and Instagram. If you also post short videos on TikTok or YouTube, a cross-posting tool saves the most time:
- Repostit watches the account you post on and reposts every new video to your other apps, including Facebook Reels to TikTok and Instagram, TikTok to Facebook Reels and Instagram Reels to TikTok, without watermarks.
- Its Post planner publishes one post to Instagram and Facebook as two separate destinations, plus TikTok, YouTube, LinkedIn, X, Threads and Pinterest.
Compare options in the best cross-posting tools, or read the full cross-posting guide.
FAQ
How do I automatically post from Instagram to Facebook?
In Instagram’s Accounts Center, link your Facebook profile or Page and turn on automatic sharing for posts, Stories and Reels.
How do I stop Instagram from posting to Facebook?
Open Accounts Center, go to the sharing settings and turn off automatic sharing for each content type.
Can I cross-post Instagram Reels to Facebook Reels?
Yes, with the Reels sharing switch or the Share to Facebook option when you post. If the Reel doesn’t appear as a Reel on Facebook, publish it there directly or with a tool that posts to Facebook Reels.
Do I need a professional Instagram account?
Sharing to a personal Facebook profile works with any account. To share to a Facebook Page or publish with Business Suite and most tools, use an Instagram professional (Business or Creator) account linked to the Page.
