RepostitFree tool
Engagement rate calculator
Enter your followers and a post’s likes, comments, shares and saves to get your engagement rate by followers and by views. Works for Instagram, TikTok, YouTube Shorts, Facebook, X and LinkedIn.
Calculated in your browser; nothing is sent anywhere.
Engagement rate formula
By followers (per post): (likes + comments + shares + saves) ÷ number of posts ÷ followers × 100.
By views: (likes + comments + shares + saves) ÷ views × 100. Use reach instead of views if your app shows it.
Example: a Reel with 300 likes, 20 comments, 15 shares and 25 saves on an account with 12,000 followers has 360 interactions, so 360 ÷ 12,000 × 100 = 3% by followers. If it got 18,000 views, it’s 2% by views.
Engagement rate benchmarks (2026)
Two widely quoted studies, both measuring interactions per post divided by followers. They differ a lot because they measure different accounts: Rival IQ samples brands across many industries; Buffer looks at the accounts that use its tool.
| App | Rival IQ 2026 (brands, median) | Buffer (its users) |
|---|---|---|
| 0.30% | 4.3% (median) | |
| TikTok | 2.01% | 4.86% (average) |
| not given in the text | 3.6% (median) | |
| X (Twitter) | 0.03% | 2.15% (median) |
| YouTube | 0.21% | — |
| — | 6.5% (median) |
Sources: Rival IQ / Quid 2026 Social Media Industry Benchmark Report and Buffer’s 2026 social media benchmarks. Smaller accounts usually have higher rates than large ones, so the most useful comparison is with your own previous posts.
How to raise your engagement rate
- Hook in the first second of a video and the first line of a caption.
- Ask for one action: a comment question or a save-worthy tip, not both.
- Post the clean original everywhere; Instagram has said it won’t recommend Reels with other apps’ watermarks.
- Reuse what works: your best TikToks often perform on Reels and Shorts too. Repostit reposts them automatically; see how to repost your top-performing content.
More free tools: caption length checker and video size checker.
FAQ
How do you calculate engagement rate?
Add up likes, comments, shares and saves on a post, divide by your follower count and multiply by 100. For several posts, divide the total by the number of posts first. For short video, also divide interactions by views, because most viewers don’t follow you.
What is a good engagement rate on Instagram?
It depends on whose data you use. Rival IQ’s 2026 report puts the median for brands at 0.30% per post by followers; Buffer’s data across its users puts the median at 4.3%. Compare yourself with your own past posts and similar accounts rather than one number.
What is a good engagement rate on TikTok?
Rival IQ’s 2026 report gives a median of 2.01% for brands; Buffer reports an average of 4.86%. TikTok is usually higher than Instagram, because videos reach people who don’t follow you.
Should I use followers or views?
Followers is the standard for comparing accounts. Views (or reach) tells you how well a single video held the people who actually saw it, which is fairer for TikTok, Reels and Shorts.
Is my data sent anywhere?
No. The calculator runs in your browser.