Daily Meta Posting Limits (Per Graph API)

This limits apply for Instagram Graph API day limit version v24.0. All the information about the API can be found at Developers Facebook.

Graph API requests made with an application access token are counted against that app’s rate limit. An app’s call count is the number of calls it can make during a rolling one hour window and is calculated as follows:

Calls within one hour = 200 * Number of Users

The Number of Users is based on the number of unique daily active users an app has. In cases where there are slow periods of daily usage, such as if your app has high activity on weekends but low activity over weekdays, the weekly and monthly active Users are used to calculate the number of Users for your app. Apps with high daily engagement will have higher rate limits than apps with low daily engagement, regardless of the actual number of app installs.

Instagram Reels Limit

API Limit: 100 API-published posts per 24 hours per Instagram Business or Creator account. Includes Reels, Feed Posts, and Stories combined. If you exceed this, Instagram will reject the upload until the 24h window resets. More generous than Youtube.

The rate limit say that: “Instagram accounts are limited to 100 API-published posts within a 24-hour moving period. Carousels count as a single post. This limit is enforced on the POST /<IG_ID>/media_publish endpoint when attempting to publish a media container. We recommend that your app also enforce the publishing rate limit, especially if your app allows app users to schedule posts to be published in the future.” And also to check the current rate limit usage “To check an Instagram professional account’s current rate limit usage, query the GET /<IG_ID>/content_publishing_limit endpoint.”

Some sources report fewer than 100 published posts, around 50 or 25 posts. It is recommended to limit posting to one per user per day to increase the algorithmic authority of each post, especially for newer account to first warm up the profile, as strong filters are in place to prevent content spam by bots.

Not supported in the API:

• JPEG is the only image format supported. Extended JPEG formats such as MPO and JPS are not supported.
• Shopping tags are not supported.
• Branded content tags are not supported.
• Filters are not supported.

Stick to 1–3 high-quality Reels daily, posting too often may actually reduce engagement.

Facebook Pages Limit

• API Limit: 25 posts per Page per 24 hours.
• Includes videos, photos, and text posts.
• Hitting this limit is rare for most creators but possible for agencies managing multiple clients.

The Facebook API enforces the previously stated limit: Graph API requests made with an application access token are counted against that app’s rate limit. An app’s call count is the number of calls it can make during a rolling one-hour window and is calculated as follows: Calls within one hour = 200 × Number of Users. Therefore, over a 24-hour period, the estimated number of calls is approximately 4,800 × Number of Users.

Spread posts across different times of the day for maximum reach.

The API docs do not appear to publish a universal “number of video uploads per day” quota that is clearly defined (at least publicly).